Colgate Optic White Sparkling White whitening toothpaste delivers 3 shades whiter teeth^ and seals out new stains. It is the only toothpaste with the whitening ingredient dentists use* to remove surface and deeply set-in stains.

With regular use, it removes stains ordinary toothpastes don't. The must have toothpaste for your daily beauty regime, this whitening toothpaste contains all the benefits of a regular daily use toothpaste plus a whiter, brighter, bolder smile.