Excellence Creme Color 10.13 Natural Baby Blonde.Loreal Excellence Blonde Legend 10.13 Natural Baby Blonde Hair Dye is a permanent hair dye that gives you 100% grey hair coverage. The triple action hair ritual includes a caring coloring cream, gentle scalp post-color shampoo and lightweight mask. This product is enriched with 3 vital ingredients to provide your hair with best coverage possible; Pro-Keratin revitalises color whilst strengthening your hair, Ceramide to protect hair and leave it looking smoother and finally Collagen which works to leave your hair looking and feeling replenished. With results in just 3 minutes, your hair has a rich, long lasting color and feels silky soft.