Dark and luscious, our deep colors feature deep velvet tones that are highly pigmented to last long and create richer tones. 

Plum Purple is a one-of-a-kind highly pigmented dark magenta dye.

* This is a semi-permanent magenta hair dye
* Lunar Tides dyes are non-damaging and do not require developer.
* All Lunar Tides dyes are vegan & cruelty-free!
* Each bottle contains 4 oz. of hair dye
* All colored hair dyes require light blonde or platinum hair prior to application
* Using a tint brush is recommended for even application


Lunar Tides shades appear different in the bottle than they do on the hair. Please do a strand test before doing an all-over application.