Colorist-developed at-home hair color, with safe and effective ingredients for vibrant, dimensional color. Clinically proven to leave hair 15x shinier*, with 40% reduced breakage and 88% softer and smoother strands**.

Easy-to-apply, clean, high-performing formulas that won’t compromise hair health and are proudly vegan, cruelty-free, gluten-free and ammonia-free.  

*Based on the results achieved on shade 1B: results may vary per shade; results compared to untreated control. **Compared to untreated control

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